Venture Fund Member Profile
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Forerunner Ventures invests in technology-enabled consumer companies, with a focus on the Digital Commerce revolution, broadly speaking. We look to partner with ambitious management teams that are leveraging technology and social media to define and dominate the next generation of retailers. We also invest in companies that feature tools and technologies that disrupt, advance, and transform the digital commerce experience.
Forerunner makes initial investments primarily in seed and Series A rounds of funding. On a select basis, we also invest in later-stage opportunities.
Our typical initial investment in a company ranges from $250 to 500K. We have the ability to lead (on a select basis), co-lead, and follow other firms. We prefer to invest alongside other active investors who are looking to support the founders in their business building efforts.
We seek to partner with ambitious management teams that possess potential to become industry leaders. We highly value founders with a profound understanding of their target audience, as well as the problems they solve for this constituency. We look for disruptive business models that are leveraging online relationships and customer insights to drive better business decisions, deeper customer relationships, and greater scalability and profitability. We believe that product is “king” and consumers are increasingly savvy; we review every product and service through that lens, each must be: compelling and differentiated.
We have a strong preference for companies that have a demonstrated leadership advantage over other businesses operating at a similar stage. Forerunner looks for achievements in early customer traction, strategic distribution/marketing partnerships, a strong management team, and first-mover advantage.
We target companies that can best benefit from Forerunner’s domain expertise, networks, and hands-on commitment.
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Kirsten Green
Managing Partner
Forerunner Ventures |
Kirsten Green brings 16 years of investment experience to her role as Managing Partner, successfully evaluating and investing in countless consumer oriented businesses, from multi-billion-dollar enterprises to pre-revenue startups. Her ability to draw connections between large and small companies ensures a well-rounded perspective on successful business models, operational and market issues, and consumer trends.
Through her work at Forerunner, she has helped support dozens of innovative product and commerce companies and has invested capital in excess of $25 million. She combines an experience- and thesis-driven approach with a consumer centric view to identify compelling brand platforms and partner with visionary entrepreneurs.
Before founding Forerunner Ventures, Kirsten was an analyst in the equity research department at Banc of America Securities (Montgomery Securities), covering the Specialty Retail sector. After three years in the firm’s research department she was recruited to join an in-house team managing over $800 million in assets, where she was the lead consumer-focused investment professional.
Kirsten graduated from UCLA with a B.A. in Business Economics, and she holds a CPA license and a CFA certification. Kirsten serves on the Board and Executive Committee of the Full Circle Fund, an engaged philanthropic organization that cultivates the next generation of community leaders and drives lasting social change in the Bay Area. She is also on the Advisory Board of Spark, a San Francisco–based nonprofit organization invested in changing the patterns of inequality that affect women throughout the world.
Representative Investments
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Kiwi Crate sparks creativity in kids and saves time for busy parents by providing all of the inspiration and materials necessary for hours of imaginative play and learning. With monthly deliveries of activities designed to help kids discover, explore, and create things in the world around them, Kiwi Crate brings hands-on fun right to your door. The Kiwi Crate Web site features a retail store as well as community-building interactive content. |
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SpyderLynk Working with companies like Coke, Unilever, and MillerCoors, SpyderLynk has pioneered SnapTag interactive icons. SnapTags function with a camera phone like QR codes but start with a brand’s recognizable logo. And they provide consumers with more than just a link: Whole new lines of interactive communication lead users instantly to offers and promotions, and marketers get measurable, real-time feedback on campaign |
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Hotel Tonight is the first hotel booking application made for mobile from the ground up. With a slick and easy-to-navigate interface, Hotel Tonight offers some of the best pricing for last-minute reservations at top hotels that the Hotel Tonight staff personally vets. Hotel Tonight deals are available in in 22 major metro centers, with new cities being added frequently.
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Stylitics Giving brands and retailers a better way to stay current with what their customers wear, buy, and own. |
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