Venture Fund Member Profile
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Revelry Brands is an investment firm focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories. Our companies have management teams with proven track records, innovative offerings, and authentic stories that translate into successful lifestyle brands. Revelry's commitment to investing hands-on operational expertise alongside our investment capital allows us to work with exceptional people and companies who are truly looking for a partner. Founded in 2009, Revelry Brands is led by the former co-founder and CEO of Bear Naked and is advised by a seasoned team of financial stalwarts and food industry innovators. Revelry Brands is based in Boulder, CO.
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Brendan Synnott
Founder
Revelry Brands |
Brendan Synnott, Founder of Revelry Brands, has spent the majority of his business career as a successful entrepreneur dedicated to guiding lifestyle brands to their growth potential. In 2002, he co-founded the healthy snack company, Bear Naked, and within five years, grew the company to become the market leader in the granola category, both in market share and growth. As a result, Kellogg acquired Bear Naked in 2007; Brendan served as an advisor to Kellogg during the transition.
After graduating with a degree in Economics from Vanderbilt University, Brendan combined his passion for business and his penchant for the creative by taking a job in the talent department at Saturday Night Live. In the midst of his successful tenure at SNL, Brendan was presented with the opportunity to build the Bear Naked brand from the ground-up and left SNL to explore the new venture.
Now, almost 10 years later, Brendan is the founder of Revelry Brands, an investment firm focused on providing growth-stage private equity to unique, innovative businesses in the natural foods and consumer products categories. In addition, Brendan has provided advisory support to more than 20 growth-stage businesses and served as a Strategic Consultant to Vosges Chocolate, a luxury chocolate brand.
When's he's not building businesses with Revelry Brands, or consulting on the latest product innovations with EVOL Burritos, Brendan spends his time enjoying the myriad of opportunities that the Rocky Mountains have to offer. He is also a frequent media commentator on businesses and trends in the Lifestyles of Health and Sustainability (LOHAS) space.
Representative Investments
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Siggi's Revelry acquired a minority stage in Siggi's, a premium yogurt company in June 2010. Revelry’s investment will be used to capitalize on the recent upswing in the natural “thick” yogurt category and expand Siggi’s premium product offering, operations, and sales team. Siggi’s makes skyr, a premium, Icelandic-style, thick yogurt that is currently sold nationally in stores such Whole Foods Market, Wegmans, and Stop and Shop. Siggi’s yogurt has been widely featured in the media and was recently voted “America’s Healthiest Snack” by Health Magazine and “Best New Dairy Product” by Men’s Health Magazine. |
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EVOL Revelry made its first of a two part investment in the frozen burrito company in April of 2009. As part of its commitment to investing hands-on operational expertise alongside its capital, Revelry helped to re-brand and successfully relaunch Phil's Burritos as EVOL Burritos. Within three months, EVOL grew to the #2 natural frozen burrito brand on the market while also becoming the category growth leader. Revelry has also worked closely with management to build the right team and strategically develop the 24 month innovation pipeline. Revelry recently made it's second investment into Phil's Fresh Foods, LLC. |
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Data Garden is a New York City-based data analytics company dedicated to helping natural food brands capture vendor sales data in a manner that provides immediate and measurable improvements in efficiency, trackable cost savings, and improved business planning. Data Garden has developed a unique code process that analyzes raw vendor sales data, standardizes it into a reporting data model, and provides multiple reports including average price and sales information and demo and promotion profitability. Data Garden delivers this advanced business analytics via cloud computing—a web browser that delivers the data to the client—which requires no installation effort, IT staff, or technology investment on the part of the client. |
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