Venture Fund Member Profile
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SJF Ventures is a venture capital partnership with offices in Durham, NC, and New York, NY. Through its investment funds, the firm provides equity financings from $500K to $5MM, solo or in syndicates, to companies seeking expansion capital.
SJF Ventures focuses on the cleantech, technology-enhanced services and premium consumer products sectors. Representative investment areas include renewable energy and efficiency, organic and healthy consumer products, digital media and marketing services, electronics recycling, and outsourced business services.
When assessing investment opportunities, SJF Ventures is highly selective in identifying teams, markets and business models that can achieve rapid sales, strong profitability, and premium exits. In addition, SJF looks to partner with entrepreneurs who are committed to impacting the world positively through the businesses that they are creating.
SJF Ventures’ partners assist portfolio companies in building the board and executive management team, refining strategic planning, exploring capitalization structures, pursuing growth mergers and acquisitions, and enhancing market presence.
SJF Advisory Services, an allied non-profit organization, provides entrepreneurial, workforce and sustainability assistance services to SJF prospect and portfolio companies. SJF Advisory Services seeks out firms whose competitive strategy is built on workforce and environmental innovation. SJF seeks to rapidly diffuse those entrepreneurial strategies to help build a more sustainable economy.
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Alan Kelley
Managing Director
SJF Ventures |
Alan Kelley is the Managing Director for SJF Ventures’ New York City office. Prior to joining SJF, he was at Milestone Venture Partners. Kelley served as an investment portfolio manager for SunTrust Banks from 1995 to 2004 and spent most of the time with the company’s institutional money management subsidiary, Trusco Capital Management. He conceived, developed and managed Trusco’s first Internet and technology mutual fund, which ranked in the top quintile of the Lipper Science and Technology Funds Universe.
Prior to working in investment management, Kelley was a Program Director for Hands On Atlanta, where he helped to create an innovative program to fund inner-city developments. He was also a Project Manager for The Landmarks Group in Berlin, Germany, where he joined a small team to develop a $50 million real estate project.
Kelley received a B.A. in Public Policy from Duke University in 1991. He earned his M.B.A. from the Goizueta Business School’s Evening Program at Emory University in 1999. Kelley serves on the boards of SJF portfolio companies Preclick and Ryla, and is a board observer for MedPage.
Representative Investments
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Sun & Earth produces all-natural, orange-based cleaning products including laundry detergent, dish detergent and all-purpose cleaner. Sun & Earth cleaning products can be found in grocery store chains in the Northeast and natural products stores nationwide. The company is located in a former textile mill in a low-income neighborhood outside of Philadelphia and provides a comprehensive benefit and equity ownership program for its employees. |
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Home Bistro offers chef prepared meals that are delivered to customers nationwide. HB has professionally trained chefs, schooled at top Michelin-rated restaurants in Paris. HB meals go from freezer to table in about 10 minutes. HB's recipes are original and authentic and are made with high quality ingredients. |
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MedPage Today is a health care media company that delivers breaking medical news to physicians and patients. Healthcare professionals who read MedPage's Internet-based content and pass a subsequent test receive continuing medical education credits from the University of Pennsylvania School of Medicine, which is an active partner in producing MedPage's content.
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RealWinWin, Inc. is an energy management and software company servicing the commercial real estate management sector. RealWinWin combines building-specific information such as utility consumption, square footage, and retrofit costs, along with tenant lease data and property appraisal methods to generate energy-saving projects with positive ROI's. The company offers a sophisticated mix of building-specific energy services from basic energy rebate audits using F.I.N.D.(tm) to high-value energy and lease analysis using NOI Builder (tm). |
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